This in of itself doesn't necessarily mean that it's a good wine, but it does show the level of detail certain wineries will go, to ensure that it's history is known. It also demonstrates the level of commitment that some wineries have to their own reputation. This is a good thing to look for in wines.
However, in practice, other have noted that many wineries desire the larger areas from which to choose their grapes. This gives them options that allow them to create a consistent wine, rather than a wine dependent only one vineyard. Think of it this way: You found a grape that delivered very specific and measurable characteristics that produced a very great wine. Would you want to be able to locate a grape that replicated those characteristics from several vineyards year after year, or would you like to restrict yourself to just the one vineyard? This is one aspect of the "brand vs. terroir" debate that Derrick alludes to in the comments. So remember...the better you are able to pinpoint the location of where the grapes have been grown, the better chance you have of getting a quality wine. But this isn't a hard and fast rule, as many wineries desire multiple vineyards to choose their grapes from, but it is a good rule of thumb to follow if you are new to wines. Think of the following scale - State, region, valley, county, city, district, vineyard. The more of these you can determine on a bottle's appellation, the better chance you have of getting a good wine. Appellations: The same rules of specification apply, but instead of the cities and counties being important, often (but not always) the House/Family Winery names are more important to note. Also, many French and Italian appellations often (but not always) have governing authorities that determine just what makes up a Burgundy or a Chianti. In France the Appellation d'Origine Controlee is the French system of designating and controlling both the geography and the quality of wines (as well as liquors and some food products, such as cheeses). It is also known simply as Appellation Controlee and often abbreviated as AOC or AC.
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